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MOUNTAIN VIEW, Calif, Aug. 14, 2018 (GLOBE NEWSWIRE) -- Organizations risk wasting millions of dollars in the next 12 months as they rush into flawed digital projects, research from Couchbase has found. In the survey of 450 heads of digital transformation in enterprises across the US, UK, France and Germany, 52 percent said a fixation on digital transformation had raised the risk of rushing into ill-thought-out projects, meaning that much of their average planned spend of $28 million in the next 12 months could be wasted. This risk of rushing in is being driven by mounting pressure to transform: 85 percent of respondents said disruption in their industry has accelerated over the past 12 months, and 86 percent believe businesses will have to adapt to providing digital services in the next 12 months, or accept they will become less relevant. However, businesses that can adapt to this pressure can show significant success: 6 percent have completely revolutionized digital experience to the extent it’s now unique in their industry.
Other findings include:
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“We are entering the era of the massively interactive enterprise where every part of an organization, from sales and marketing, to HR, finance and logistics, is built around engaging digital experiences,” said Matt Cain, CEO of Couchbase. “The revolutionary potential of digital transformation will have a hugely positive impact for those organizations that can do it well. However, the pressure to transform at speed means organizations have a higher risk of taking a rushed, reactive approach, driven by the fear that the organization will lose relevance, that results in substandard experiences and wasted investments. Transformation is not a destination. It’s a continuous process that, at its best, is proactive, driven by the needs of the business as a whole, and underpinned by the right data infrastructure. By adopting this approach, and not letting the pressure faze them, organizations can join the ranks of the leading 25 percent.”
Digital transformation has been mostly driven by the IT function: 76 percent of organizations rank it in the top three business functions driving their digital transformation in the last five years. Business executives also have a substantial say, with 47 percent placing them in the top three. However, other functions are far less represented, suggesting that transformation is still seen as the domain of IT instead of something that should concern the entire organization.
Digital transformation is also still being held back by technology. Eighty-eight percent of organizations have had a digital project fail, reduce in scope, or suffer significant delays because their legacy database couldn’t support it. Indeed, this reliance on legacy databases and competing priorities has raised a number of issues, including:
“Data is at the heart of the massively interactive enterprise,” continued Matt Cain. “Customer and employee-facing, and even machine-to-machine, applications need to access the right data, in real-time, even when there is limited access to a central server. This doesn’t necessarily mean organizations should simply throw out their legacy technology and start over. However, they do need to ensure that they have the right data architecture for their needs. One that can handle sudden changes in direction, that can perform at scale, and that is secure. With the right technology at hand, organizations will be ready to weather the growing pressure and take part in a real digital revolution.”
The full 2018 Couchbase CIO survey report is available to download here.
The report is based on an online survey conducted in June and July 2018 by Vanson Bourne, an independent market research organization, of 450 heads of digital transformation, such as CIOs, CDOs, and CTOs, in organizations with 1,000 employees or more in the U.S., U.K., France, and Germany.
Couchbase's mission is to be the data platform that revolutionizes digital innovation. To make this possible, Couchbase created the world's first Engagement Database to help deliver ever-richer and ever more personalized customer and employee experiences. Built with the most powerful NoSQL technology, the Couchbase Data Platform was architected on top of an open source foundation for the massively interactive enterprise. Our geo-distributed Engagement Database provides unmatched developer agility and manageability, as well as unparalleled performance at any scale, from any cloud to the edge.
Couchbase has become pervasive in our everyday lives; our customers include industry leaders Amadeus, AT&T, BD (Becton, Dickinson and Company), Carrefour, Cisco, Comcast, Disney, DreamWorks Animation, eBay, Marriott, Neiman Marcus, Tesco, Tommy Hilfiger, United, Verizon, Wells Fargo, as well as hundreds of other household names. For more information, visit www.couchbase.com.
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